CLIENT
Quaker
ASSIGNMENT
Print & Outdoor Campaign
The Oat is one badass grain. Only sissies eat Luna and Kashi bars for breakfast. Real men and women eat Oats.
Quaker wanted to remind people that Oats are the original SuperFood and that a simple bowl of oats can benefit them in many ways. The Mighty Mighty Oat campaign gave people oat facts with a heavy dose of attitude.