CLIENT
Marlboro Menthol
ASSIGNMENT
Brand Identity
For many years Marlboro Menthol was Marlboro Country photography that was primarily white, blue and green.
We gave the brand it’s own identity which revolved around nightlife. Blue and green neon provided an unique color palette while music and games became the pastimes for the Menthol Experience.
A billiards event in Las Vegas was the perfect event to kickoff the launch of the brand.
